Avant garde – innovative pioneers – idea of doing art and
design that is progressive, - innovative refers to the idea of there being a
group of people being innovative – being original. A group and quality. Marcel
Duchamp signature considerd innovative with signature – avant garde in form –
radical/experimental/shocking.
Fauvism – described to the AG movement – fauve artists –
beat like – untamed practice. If institutional design courses all try to
challenge convention then is that not convention itself?
AG relys on the individual as thinking themselves as
superior, higher interlect.
Driving the way for the rest to follow. Right wing AG about
aesthetic at art for arts sake. Just AG in the way it ;looks. Left wing AG
about meaning and political use of art.
AG – art being socially committed – pushing political
objectives or art being above the rest/superior to commoners. Protective
cyclical bubble – artist makes progressive art, critic latches on to praise and
explain the art and justify it for people to pretend to understand it for
artists to then make it more weird.
Significant form – the relations and combinations of line
and colour which when organised in specific way results in the individual being
moved aesthetically.
If you don’t understand or like the art then your just
stupid because you don’t get it – a way of winning all the time. With this
attack of very people art is there to be seen by the point of the art is
defeated and a split between AG and people is formed. AG nessesitates an
elitism. Being understood as an artist means one cannot be exmerimental or
progressive.
Two sides of the culture – AG and kitsch (the norm,
standard)
Art nowadays bought for the status and for the buying
itself.
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