today we had a lecture with amber on the chronological progression of print throughout history.
print is seen to be true - taken as truth becuase its physical. a news paper is a physically existing reference which people consider to be more reliable. if its printed then its correct.
doccumentation. communication. reproduction. distribution.
first eastern print 200 A.D europe later.
first moveable type in asia . 1450 in europe as community grows so does communication so there becomes a higher need to record it. literacy helped form and shape the class system. talked about the trickle down effect.
printed books in europe increased massively between 1450-1800. religion and science were both on the rise - wanted to record findings/preachings.
gutenberg press changed the world to a visually communicative world
marshal mclewen - "mediums the message". talked about community and predicted the web 30 years before its existance. printing started promoting individualism, capitalism, democracy, nationalism, because print was about the communication of people to people.
lino type revolutionalised print again - allowed to print whole blocks of pre written type.
lithography much cheaper then william morris - floral patterns changes the print. made the world more aesthetically driven.
made way for promotion and propaganda - goes back to the idea of print being physical to its true. nazism spread by printed emphemera. layering and block aesthetic - multiple colour prints enabled detail.
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