Thursday, 8 November 2012

OUGD403. Message and Delivery: Research

with Amber and Simon. were told to get into groups of 4 and try to remember memorable and/or significant news stories from the past year and think about what it was that made us remember them. the main stories we remembered between us were>


1.         Iceland’s peaceful revolution against their government and banks.
2.         Blackberry’s network failure.
3.         The London 2012 Olympics.
4.         Bradley Wiggins’ Victory at the Tour de France.
5.         Felix Baumgartner’s jump from the edge of space.
6.         Mitt Romney insulting Palestinians.
7.         The Barkley’s bank scandal.
8.         Tom Daley’s twitter abuse.
8.         Jimmy Savile’s death and subsequent allegations.



from these we had to choose 3 stories we felt were the most highly covered/paid attention to/interesting/important and which were light hearted and nice>



1.         Bradley Wiggins’ Victory
2.         Tom Daley’s twitter abuse
3.         The revolution in Iceland

Next we had to give reasons as to why these stories were remembered and chosen as the most important events from our list.

1.         Wiggins’ win is inspirational as he is the first British person to win the Tour de France.
2.         It’s shocking that someone would say the things mentioned to Daley publicly on his twitter.
3.         Iceland’s revolution is a historic moment in time, peacefully overthrowing a government and banking system has never been achieved before, and yet the story had no coverage by any of the mainstream media giants.




from this task we got given the brief to create a body of visual research in response to a story, issue or theme found in the national press on Tuesday 23rd October. i bought the Guardian and found this story...












Info about fareshare and wasting food

Providing quality food - surplus ‘fit for purpose’ product from the food and drink industry – to organisations working with disadvantaged people in the community
Providing training and education around the essential life skills of safe food preparation and nutrition, and warehouse employability training through FareShare’s Eat Well Live Wellprogramme
Promoting the message that ‘No Good Food Should Be Wasted’

Food waste is a major issue. We throw away 7.2 million tonnes of food and drink from our homes every year, costing us £12bn - most of this could have been eaten. It's bad for the environment too.

The aim of date mark labelling is to help consumers make safe and optimum use of food. The date mark is an indication by the manufacturer of the length of time a food can be kept under the specified storage conditions. The guidance has been drafted in consultation with the Food Standards Agency.

Supermarkets say consumers won't buy them when mixed in with their straight, perfectly-shaped peers.
The wonky carrot is responsible for just a fraction of the 300,000 tonnes of food waste generated by supermarkets ever year.
Retailers point out that their food waste is proportionately small compared to the British consumer. As a nation we throw away more than 7 million tonnes annually, at an estimated cost of £450 per family.
Sainsbury's is the only one of the big four supermarkets to publish its food waste figures and toldChannel 4 News it generated about 44,000 tonnes of food waste in 2011.

the move by Sainsbury's has delighted food and poverty campaigners who have long argued that rejecting good food on aesthetic rather than on nutritional grounds is morally wrong and also increases prices. The UK Soil Association, which sets standards for organic produce, has estimated that 20-40% of some UK fruit and vegetables are rejected because they are misshapen or discoloured even before they reach the shops.

'I’ve walked through fields after harvest and 90 per cent of the wasted crop is still worthwhile. Supermarkets have pushed the prices so low for vegetables sometimes it’s not economically viable for farmers to even harvest the good stuff and entire fields get ploughed in - it’s heart breaking.' 


Normally, when we helped working civil servants it was as a result of reduced pay because of ill health. Now 85% of grants go to people working on full pay, who are just not able to get to the end of the month [without running out of cash].












The UK produced in 2009 approximately 8.3 million tonnes of food and drink waste per year, 7.0 million tonnes of which was food.

Food waste is generally considered to have a damaging effect on the environment; a reduction in food waste is considered critical if the UK is to meet obligations under the European Landfill Directive to reduce biodegradable waste going to landfill and favourable considering international targets on climate change, limiting greenhouse gas emissions

Supermarkets and manufacturers would be forced by law to donate their surplus food to charities in order to reduce the "scandalous" amount of food wasted in the UK, under proposals for a bill drawn up by a Labour MP.

In the past year FareShare, which redistributes waste food from major food manufacturers and supermarkets to social care charities, has seen a 20% rise in the number of people it is feeding – from 29,500 a year to 35,000.
"People in our communities are going to bed hungry because they can't afford to feed themselves," said Lindsay Boswell, chief executive of FareShare.


The number of charities that have signed up to receive food from FareShare, which operates from 17 sites across the UK, has also risen in the past 12 months, from 600 to 700. More than 40% of those charities are recording increases in demand for their feeding services of up to 50%.



















Homeless households are those households without a shelter that would fall within the scope of living quarters. They carry their few possessions with them, sleeping in the streets, in doorways or on piers, or in another space, on a more or less random basis. 











the body of research collected has informed me about the state of homeless living and the difficulties homeless people face, including access to food and drink. ive also learned about how much food is wasted in the uk and from where. futhermore, ive learned about various charities bridging the gap between these two subjects. in particular fareshare. 


research surrounding posters and potential design inspiration/motivation .













i really like these examples of minimalist film poster designs. they illustrate well that a fantastically effective design can come from the simplest shape or even nothing (in the day after tomorrow one, which i think is hilarious and genius both). all take something iconic or recognisable from the film/tv show being publicised and using simple block shape, use few but effective and well considered colours and as little type as possible to create these awesome and aesthetically great poster designs.

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