Wednesday 16 January 2013

OUGD405. Design Process. How To...

we were introduced to a new module today concerning the process of design and how we come to a point of creation via research and understanding.


WHAT IS RESEARCH, part 1.

we were put into groups (group 4) and given a topic to research.   COMMUNICATION SKILLS.



Communication (from Latin "communis", meaning to share) is the activity of conveying information through the exchange of thoughts, messages, or information, as by speech, visuals, signals, writing, or behavior.
Communication requires a sender, a message, and a recipient, although the receiver need not be present or aware of the sender's intent to communicate at the time of communication; thus communication can occur across vast distances in time and space. Communication requires that the communicating parties share an area of communicative commonality. The communication process is complete once the receiver has understood the message of the sender.


 as a group we considered the various types of communication that exist and how they may relate.


  • communication through expression
  • verbal communication
  • communication through action
  • written communication
  • communication through gestures
  • online communication
  • technological communication
  • pictorial communication
  • communication through design
  • communication through feeling
  • communication through signs
  • communication through sound
from this we had a discussion about what each type of communication may involve or how said communication may actually occur. from a basic understanding that was standard across all group members, we were asked to allocate a sub-topic of communication to each member.

i was given NON-VERBAL COMMUNICATION to research.
we were asked to look at both primary and secondary research and generate a full body of research for each.

PRIMARY RESEARCH>

from the information i had gathered i looked into how i could find out peoples opinions and reactions without explaining what id found. so basically testing what theories and studies id found in the field.


SECONDARY RESEARCH>

Nonverbal communication is usually understood as the process of communication through sending and receiving wordless (mostly visual) cues between people. Messages can be communicated through gestures and touch, by body language or posture, by facial expression and eye contact. Speech contains nonverbal elements known as paralanguage, including voice quality, rate, pitch, volume, and speaking style, as well prosodic features such as rhythmintonation, and stress. Likewise, written texts have nonverbal elements such as handwriting style, spatial arrangement of words, or the physical layout of a page. However, much of the study of nonverbal communication has focused on face-to-face interaction, where it can be classified into three principal areas: environmental conditions where communication takes place, physical characteristics of the communicators, and behaviors of communicators during interaction.

nonverbal communication makes up about two-thirds of all communication

Nonverbal communication strengthens a first impression in common situations like attracting a partner or in a business interview.

Sight makes up 83% of the impact on the brain of information from the senses during a visual presentation. Taste makes up 1%, Hearing makes up 11%, smell 3% and touch 2%.

A study revealed that students who rated a professor as highly likeable from only a two-second first impression found the class much more enjoyable throughout thesemester versus the students who did not

Posture or a person's bodily stance communicates a variety of messages. Posture can be used to determine a participant’s degree of attention or involvement, the difference in status between communicators, and the level of fondness a person has for the other communicator. There are many different types of posture. Some of these postures include: slouching, towering, legs spread, jaw thrust, shoulders forward, and arm crossing. These nonverbal behaviors can indicate feelings and attitudes toward another person.


Clothing is one of the most common forms of non-verbal communication.An individual’s clothing style can demonstrate their culturemood, level of confidence, interests, age, authority, value/beliefs, and their sexual identity.

Gestures are a form of nonverbal communication in which visible bodily actions are used to communicate important messages, either in place of speech or together and in parallel with spoken words.[1]Gestures include movement of the handsface, or other parts of the body. Physical non-verbal communication such as purely expressive displays, proxemics, or displays of joint attention differ from gestures, which communicate specific messages.










Eye-contact is the primary notion to where a message of attention is being conveyed in engagement with Nonverbal communication. Eye contact is when two people look at each other's eyes at the same time; it can indicate interest, attention, and involvement. In concealing deception, nonverbal communication makes it easier to lie without being revealed.

In Indigenous Mayan communities of the Americas, children learn how to partake in adult activities through nonverbal communication. Children are able to learn in this manner due to their exposure to adult activities at a young age. At a young age, children intently observe and listen in on adult activities, and this helps provide them with a running knowledge on how to participate. As a result, when children take on adult activities for themselves the first time they do not need verbal communication in the form of directions from adults. They can learn how to do the adult activity themselves through physically participating in it. In fact, talk acts only as a supplement to engagement in an activity. For instance, when a child engages in adult activities, spoken communication can be used to explore ideas or discuss need-to-know information. Otherwise, caregivers and adults primarily help guide their children through an activity using non-verbal communication such as visual demonstration, gestures, gaze and touch

“In the study of nonverbal communications, the limbic brain is where the action is…because it is the part of the brain that reacts to the world around us reflexively and instantaneously, in real time, and without thought.”[1] Genetics is a harder field to study in dealing with Nonverbal Communication, but there is evidence that the nonverbal cues made from person-to-person do not entirely have something to do with environment. “When you cross your arms on your chest, do you cross left over right or right over left? – Seven out of ten people cross their left arm over their right…Evidence suggests that this may well be a genetic gesture that cannot be changed.”[2] So how is it studied in an entirely environmentally free environment? “Evidence has been collected from observation of blind people (who could not have learned nonverbal signals through a visual channel).


When you are talking to someone stay out of their “ intimate space” they want to talk to you but just do not want to have you all over them. “ Most animals have a certain air space around their bodies that they claim as their personal space…1-18 in being the intimate zone, 18-48 in being the personal zone, 4-12 ft. being the social zone and the public zone at over 12 ft.”[2]
Proxemics is the study of how people use and perceive the physical space around them. The space between the sender and the receiver of a message influences the way the message is interpreted. In addition, the perception and use of space varies significantly across cultures[3] and different settings within cultures.

Touches among humans that can be defined as communication include handshakes, holding hands, kissing (cheek, lips, hand), back slapping, high fives, a pat on the shoulder, and brushing an arm. Touching of oneself may include licking, picking, holding, and scratching.[5] These behaviors are referred to as "adapters" or "tells" and may send messages that reveal the intentions or feelings of a communicator and a listener. The meaning conveyed from touch is highly dependent upon the culture, the context of the situation, the relationship between communicators, and the manner of touch.


Argyle (1988) concluded there are five primary functions of nonverbal bodily behavior in human communication:[10]
  • Express emotions
  • Express interpersonal attitudes
  • To accompany speech in managing the cues of interaction between speakers and listeners
  • Self-presentation of one’s personality
  • Rituals (greetings)

 This "rule" that clues from spoken words, from the voice tone, and from the facial expression, contribute 7%, 38%, and 55% respectively to the total meaning, is widely cited.

Since then, other studies have analysed the relative contribution of verbal and nonverbal signals under more naturalistic situations. Argyle,[8] using video tapes shown to the subjects, analysed the communication of submissive/dominant attitude and found that non-verbal cues had 4.3 times the effect of verbal cues.



1. Facial Expression

Facial expressions are responsible for a huge proportion of nonverbal communication. Consider how much information can be conveyed with a smile or a frown. While nonverbal communication and behavior can vary dramatically between cultures, the facial expressions for happiness, sadness, anger and fear are similar throughout the world.

2. Gestures

Deliberate movements and signals are an important way to communicate meaning without words. Common gestures include waving, pointing, and using fingers to indicate numeric amounts. Other gestures are arbitrary and related to culture.

3. Paralinguistics

Paralinguistics refers to vocal communication that is separate from actual language. This includes factors such as tone of voice, loudness, inflection and pitch. Consider the powerful effect that tone of voice can have on the meaning of a sentence. When said in a strong tone of voice, listeners might interpret approval and enthusiasm. The same words said in a hesitant tone of voice might convey disapproval and a lack of interest.

4. Body Language and Posture

Posture and movement can also convey a great deal on information. Research on body language has grown significantly since the 1970's, but popular media have focused on the over-interpretation of defensive postures, arm-crossing, and leg-crossing, especially after the publication of Julius Fast's book Body Language. While these nonverbal behaviors can indicate feelings and attitudes, research suggests that body language is far more subtle and less definitive that previously believed.

5. Proxemics

People often refer to their need for "personal space," which is also an important type of nonverbal communication. The amount of distance we need and the amount of space we perceive as belonging to us is influenced by a number of factors including social norms, situational factors, personality characteristics and level of familiarity. For example, the amount of personal space needed when having a casual conversation with another person usually varies between 18 inches to four feet. On the other hand, the personal distance needed when speaking to a crowd of people is around 10 to 12 feet.

6. Eye Gaze

Looking, staring and blinking can also be important nonverbal behaviors. When people encounter people or things that they like, the rate of blinking increases and pupils dilate. Looking at another person can indicate a range of emotions, including hostility, interest and attraction.

7. Haptics

Communicating through touch is another important nonverbal behavior. There has been a substantial amount of research on the importance of touch in infancy and early childhood. Harry Harlow's classic monkey study demonstrated how the deprivation of touch and contact impedes development. Baby monkeys raised by wire mothers experienced permanent deficits in behavior and social interaction. Touch can be used to communicate affection, familiarity, sympathy and other emotions.

8. Appearance

Our choice of color, clothing, hairstyles and other factors affecting appearance are also considered a means of nonverbal communication. Research on color psychology has demonstrated that different colors can evoke different moods. Appearance can also alter physiological reactions, judgments and interpretations. Just think of all the subtle judgements you quickly make about someone based on his or her appearance. These first impressions are important, which is why experts suggest that job seekers dress appropriately for interviews with potential employers.
  Open palms (when you can see the palms of someones hands) suggests openness, honesty, and a liking, whilst closed palms(when you can see the back of someone’s hands) suggests that they may be hiding something, are closed to your ideas, or are feeling like they are in authority.
Closed palm gestures are used frequently too. For example when a child is lying or concealing something they will hide their hands behind their backs, and when someone doesn’t feel like talking they will put their hands in their pockets – symbolizing that they are ‘closed’ and don’t want to talk.
Hiding the hands. Hands are often used in communication and hiding the hands may indicate a desire not to communicate or not to collaborate, saying ‘I don’t want to talk with you’ or ‘I do not agree with you’. This may be done in a deliberate gesture of defiance, such as stuffing hands in pockets. Liars may hide their hands in fear that they will give themselves away. Hiding hands may also be a position of listening, sending the message ‘I do not want to talk because I want to listen to you.’
- Crossed Arms over Chest. Both arms are folded across the chest – this is a universal signal used everywhere. Its meaning is clear, “I don’t agree with what you are saying, I am uncertain, I don’t like this situation”.
- Self Hug. The self hug is characterized by one arm at a person’s side, and the other arm clutching at their elbow. As children, our parents or carers hugged us when we were feeling sad, uncertain, or tense. The self hug is an attempt to recreate the feeling of security we got from those hugs. A person using this gesture is likely feeling insecure.
- Elbow Touching. Everyone likes to be touched. Interestingly, studies shows that people who touch others elbow are more liked than those who do no touching. I say elbows in italics because it is just that, elbows only. The reason elbow touching is acceptable is because it is far away from the intimate parts of the body; touch a stranger anywhere above or below the elbow and their reaction may be a little different.



 Birds can "talk" with one another in sophisticated ways even though they do not have the kind of tongue or teeth you need to form words. From the early morning birdsong, that is music to the human ear, which is used for courtship, mating and to establish territories, to the call that there is no mistaking, when one bird warns others of the presence of a dangerous cat or snake.

Then there are church bells that use music to call people to worship, or to celebrate or convey information about other important events, and during these events, be they marriages or deaths, certain music will be played.

during the era of silent films music was used to set the scene and convey emotion, and that tradition carries on today.


In AfricaNew Guinea and the tropical America, people have used drum telegraphy to communicate with each other from far away for centuries. When European expeditions came into the jungles to explore the primeval forest, they were surprised to find that the message of their coming and their intention was carried through the woods a step in advance of their arrival. An African message can be transmitted at the speed of 100 miles in an hour.

Drum communication methods are not languages in their own right; they are based on actual natural languages. The sounds produced are conventionalized or idiomatic signals based on speech patterns. The messages are normally very stereotyped and context-dependent. They lack the ability to form new combinations and expressions.
In central and east Africa, drum patterns represent the stressessyllable lengths and tone of the particular African language. In tone languages, where syllables are associated with a certain tone, some words are only distinguished only by theirsuprasegmental profile. Therefore, syllable drum languages can often transfer a message using the tonal phonemes alone. 










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collation of primary research.

 



collation of secondary research.





collation of the above two.




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research surrounding logo design.

 the logo works in helping people to communicate the word and the colours look good, although quite a cop out just using the colour spectrum. bit of a cliche using the basic scrabble design as well but it doesn't look aesthetically ugly. i like the splitting of the word and think it could be worked on

this stock photo is a really common scene and very standard photography. to many cliches used and doesnt really indicate communication, rather mis communication.



i like this phonetic spelling of the word communicate. it communicates how to say the word communicate; it does what it is. i think this concept is suitable and not overly cliche.  





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